David Coletto

David Coletto

CEO, Abacus Data

David Coletto is CEO and a founding partner of Abacus Data a full-service market research and strategy firm based in Ottawa. With over a decade of experience in the industry, David and his partners founded Abacus over 8 years ago, and since then it has grown into one of Canada’s most respected market research firms.

David has worked with a range of organizations including the Shaw Communication, the Canadian Bankers Association, the Bank of Canada, Food & Consumer Products Canada, the CBC, the Canadian Pharmacists Association, Equal Voice, and the Dairy Farmers of Canada. He’s also one of Canada’s leading experts on generational change and millennials regularly invited to speak to groups across Canada.

He’s a foodie, a Gentle Explorer, and a political junkie who loves exploring why people think and act they way they do.

He earned a PhD in Political Science from the University of Calgary in 2010 and has a BPAPM and MA from Carleton University. He is also an adjunct professor at Carleton University.