Beth Potter
President & CEO, Tourism Industry Association of Canada (TIAC)Beth Potter is an accomplished leader with over 35 years of diversified provincial, national association experience, and close to 20 years in the tourism sector. In March of 2021, Beth joined the Tourism Industry Association of Canada (TIAC), with a vision to heighten the awareness of the industry across Canada, and to strengthen the organization’s advocacy objectives and results as the sector works through and post the COVID-19 pandemic.