Greg Lyle
Founder and President, Innovative Research GroupGreg is the Founder and President of Innovative Research Group. Greg leads Innovative’s mission to evolve market research practices by transforming the latest developments in academia into proprietary models that deliver actionable insights. As President, Greg oversees Innovative’s methodical best practices and acts as the Lead Methodologist on projects across the organization.
Greg began his career working as a trouble shooter for Premiers such as Bill Bennett, Gary Filmon, Mike Harris, Gordon Campbell, Ed Stelmach, Alison Redford and Jim Prentice. As a former Principal Secretary, Greg has built a career at the intersection of public policy, communications and public opinion. With over 30 years of communications and opinion research experience, Greg and his team use a full range of research tools for a variety of government and corporate clients across industries such as financial services, healthcare, energy, and infrastructure.
Greg’s research has been highlighted in media across the country. He has been featured in many media outlets including Global TV, the Globe and Mail, the Hill Times, the National Post and various other PostMedia Network newspapers. In 2016, Greg received the Public Affairs Association of Canada Award of Distinction. Greg has a Bachelor of Arts in Political Science from the University of British Columbia and has taken courses in data analyses, research methodologies, and management from Essex University, York University, and Harvard University.