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Rebuilding the Tourism Industry in Manitoba

November 18, 2021

Hear Colin Ferguson, President & CEO of Travel Manitoba, share an update on the current state of the tourism industry in Manitoba, the impact of COVID-19 on the industry and learn about the Manitoba Tourism Strategy’s roadmap to rebuild a resilient and thriving tourism industry — a key economic driver in the province.



Download the slides in PDF format:  MABE Webinar – Rebuilding the Tourism Industry



Colin Ferguson - Photo 2016 President and CEO, Travel Manitoba Colin Ferguson

Colin Ferguson joined Travel Manitoba as President and CEO in 2011.  Since then, he’s had the opportunity to travel to all corners of the province. He’s slept in a tundra lodge in Churchill, and slept outside at Portage & Main as part of the CEO Sleepout. When he’s not sleeping on the job, he’s hard at work supporting Travel Manitoba’s mission to increase tourism’s contribution to the provincial economy by leading the marketing of Manitoba as a tourism destination and by fostering a competitive and sustainable tourism industry.

Well known in Winnipeg’s advertising and marketing community, Ferguson has been a partner in Ferguson Walker Marketing Communications, working with clients such as James Richardson & Sons Limited and Direct Focus.  For many years prior to establishing his own company, Ferguson was Senior Partner and General Manager of Palmer Jarvis Advertising/Palmer Jarvis DDB.  He has also been active in the not-for-profit sector, as one of the founding directors of Partners in the Park, serving as president of the Children’s Hospital Research Foundation, and providing strategic planning and marketing for Winnipeg’s hosting of the 1999 Pan Am Games.

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